Restaurant Wine Markup Calculator

How It Works

This calculator helps benchmark bottle pricing and margin structure on a wine list.

1. Enter bottle cost and list price.
2. Set bottle and pour sizes to derive implied per-glass economics.
3. Review markup multiple, markup percent, gross margin, and per-glass values.

FAQ

What is markup multiple?

Markup multiple is list price divided by bottle cost.

What is gross margin in this model?

Gross margin is gross profit divided by list price before overhead and labor.

Can I use wholesale cost instead of retail?

Yes. Use whichever cost basis is relevant to your pricing analysis.